SAP Screen Personas – Our Success Story

By Mayur Paranjpe

Business Challenge

A global manufacturing company was planning a pan Americas SAP Plant Maintenance (PM) rollout across 28 plant locations to replace its legacy PM application.

Key expected challenges for the SAP PM rollout were:

1) Change management
2) SAP adoption
3) User Training.

Moreover, with multiple acquisitions the user count doubled, adding integration and compliance of business processes to the challenges.

User-friendly SAP PM screens were critical to mitigate the challenges involved. A couple of years ago, they had tried creating user-friendly screens for SAP PM with GUI-XT at one of the locations, however, the experiment had failed.

With SAP announcing SAP Screen Personas 3.0 in 2015 there was new hope, however, they didn’t have any prior experience with the tool. They needed a team of experts who had done this before to come out and help them in the shortest possible time.

Cogent was chosen for the job.

Our Solution & Approach

Per SAP’s UX best practices, Cogent conducted a 2 day workshop at one of the plants involving business, IT and user teams. At the end of the workshop personas and flavors were defined and wireframes were drawn for each transaction screens. System requirements and gaps were identified for Personas 3.0 readiness.

All possible business process changes were considered and implemented including PM customizations. A prototype was developed in the sandbox and approved with business, IT and user inputs.

Corporate themes and best practices were defined and documented in a manual followed by Screen Personas flavor creations.

A Launchpad with Fiori visual features was developed to launch this real world commercial application.


  • Minimal change management issues due to easy adoption by non-super users like Plant Mechanics (both old and new users)
  • 100% business process compliance
  • 100% SAP adoption
  • Increased user productivity
  • Reduction in training cost & time
  • Significant increase in data quality

Note: Contact us at, if you want to learn more about how SAP Screen Personas can change user experience for the better, at all levels in your organization. Also, ask us about our free prototype offer.